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{"id":1071,"date":"2017-08-31T14:46:11","date_gmt":"2017-08-31T11:46:11","guid":{"rendered":"http:\/\/www.kablosuzmecmua.com\/?p=1071"},"modified":"2017-08-31T14:48:34","modified_gmt":"2017-08-31T11:48:34","slug":"crm-customer-relationship-management-nedir","status":"publish","type":"post","link":"http:\/\/www.kablosuzmecmua.com\/yasam-tarzi\/ofis-verimliligi\/crm-customer-relationship-management-nedir-1071\/","title":{"rendered":"CRM (Customer Relationship Management) Nedir?"},"content":{"rendered":"E\u011fer bir \u015firket sahibi iseniz ya da kurumsal bir firmada \u00e7al\u0131\u015f\u0131yorsan\u0131z daha \u00f6nce b\u00fcy\u00fck ihtimalle CRM terimini duymu\u015fsunuzdur. Ama ister inan\u0131n ister inanmay\u0131n, CRM sistemlerinin asl\u0131nda ne oldu\u011funu \u00e7ok az insan bilmektedir. \u0130ngilizce Customer Relationship Management<\/em> teriminin ba\u015f harflerinden olu\u015fan CRM’yi T\u00fcrk\u00e7e’ye M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi<\/strong> olarak \u00e7evirebiliriz. Her ne kadar bu \u00e7ok genel bir tan\u0131mlama oldu\u011fundan k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerde CRM sistemlerinin ne ama\u00e7la kullan\u0131ld\u0131\u011f\u0131 ilk bak\u0131\u015fta belli olmaz.
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